We all know that to have a better return on investment (ROI) it is important for a marketer is to target relevant audience so that they can convert better. But the most challenging part is how to find your target audience? The internet is too big, you target audience can be anywhere and it is a part of your job to reach them through different marketing channels.
Find and Reach your Target Audience Through Social Media:
When it comes to find your target audience social media websites such as Facebook, Twitter, Google +, Pinterest and LinkedIn etc. are great place to start from. Find your competitors on Social Media, once you find them then you have access to their followers/ Audience. Now it is easy for you to reach them. You can also use # tags to discover your target audience.
In order to reach them you can use Facebook or Twitter advertising. It is easy and also very cheap. It can help you reach thousands of peoples by spending just couple of dollars. You can limit your reach with this easily it have option for you to choose such as Country, Audience interest, Age and Gender.
Find and Reach your Target Audience Through Search Engines:
One of the best Channels in order to reach your target audience is Search Engines such as Google, Bing, and Yahoo etc. Internet users often use search engines to find things they need using different keywords. You can have your website in front of them by having your website on the top of the results to get your relevant audience. The process of getting your site on the top of search engine is called SEO. Be aware that getting on the top of search engines is not easy and it requires knowledge of how search engines works. I would recommend you to read beginner guide to SEO at available at Moz to get an idea of how SEO works. And also to get an idea of what keywords your audience is searching you can use keyword research tools.
If your website SEO performance is not pretty well than don’t worry you also have option to get listed in Paid search results using Google Adwords and Bing Ads Center. The best thing is that you only have to pay when your ad will receive a click and also you will have a full control on for which keywords you want your ad to show up and for which you don’t. Some people don’t use Adwords because it costs too much but if you are targeting your keywords carefully and your Ad only showed up for targeted keywords and your website is better optimize for user then you can have a better return on investment (ROI).
Reach Your Target Audience Using Google Display Network:
According to Google;
“We’re all spending more time online and 95% of that time is spent reading and engaging with content on websites.”
You can reach this potential audience using Google Display Network at the same time they are reading something about your product or related to your products. You can show your ad in the form of text, image, visual or animated ads.
You can create and manage your ads for display network using Google Adwords. You also have option to choose placements (the websites where you want your ad to showed up.), Interest, Ages, Genders and also you can specify your relevant keywords for contextual targeting. Whenever your keywords got mention within content. Google will show your ad on that page.
There 3 channels are best to find and reach your target audience online.